Puddle splashing with AW16 JoJo Maman Bébé

Puddle splashing with AW16 JoJo Maman Bébé

Are you going away this Summer? We’re heading for France, and  Brittany will be our first stop. We were thrilled when JoJo Maman Bébé , which also started its life in Brittany, contacted us to ask whether we’d like to sample their new collection for AW16.

Laura Tenison, who created and runs JoJo Maman Bébé, was inspired by the way Breton families dressed their children in chic but practical clothes, so they could be active, whatever the weather. She decided to take the ethos to the UK, and set up a British business based in London and Wales, making quirky, high-quality clothes for babies, young children and pregnant women.

Here in London, the weather has alternated between sweltering heat, and torrential rain. Although it’s far too warm for an AW16 combo yet, it was good to be able to choose some clothes that will be ready and waiting for us when we return from France in September – and whose Breton influence will remind us of our break.

So one morning, after a rainshower, Gwen and I set off for the local park, to do a bit of puddle splashing. Gwen wore her choice of plain purple tights, a multi-stripe classic dress and patterned wellies, all from JoJo.

JoJo Maman Bébé

JoJo Maman Bébé

Gwen also chose a cosy fisherman’s coat, in ditsy floral, to match her wellies. The coat is made of thick, waterproof material with a snuggly fleece lining. These fisherman’s coats are a JoJo classic;  friends who bought a similar coat tell us they are durable and long-lasting, as well as looking great. They’re available in a few different colours; my own favourite was the jaunty yellow, but our Gwen does love her florals (and who can blame her?).

JoJo Maman Bébé

JoJo Maman Bébé

JoJo Maman Bébé

I’ve been a fan of JoJo Maman Bébé ever since I bought my favourite piece of maternity wear – a trench coat – in their Clapham store back in 2009, when I was pregnant with my son. If the company’s dual Breton/Welsh heritage wasn’t enough to sell it to us, there’s also the work they do with charity: they support Nema, a charity working with communities in Mozambique. JoJo help fund local water, health, education and sanitation projects, and help reduce child poverty. They were also recently voted Best Employer in the Disability Awards.

Gwen’s coat, tights and warm dress have been firmly packed away now, till the cooler weather comes. No doubt they’ll make the Autumn puddle splashing all the more fun.

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JoJo Maman Bébé

JoJo Maman Bébé

What will you be wearing this Autumn?

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11 Comments

  1. July 25, 2016 / 7:39 pm

    So cute! We love JoJo Mama and have for years xx

  2. July 25, 2016 / 10:47 pm

    Love those Wellies…My youngest is going through a stage of wearing wellies even during summer!! She would love these as she is into florals too

  3. July 25, 2016 / 11:29 pm

    Lovely colourful things for your trip to France and to see you through into Autumn.

  4. July 26, 2016 / 1:33 pm

    I LOVED JJMMB when my boys were young. Frech children clothes are just adorable and I wish they did bigger sizes, although I am not sure the boy do. They now live in Sportswear at 10 and 11!

  5. July 26, 2016 / 8:12 pm

    Oooh I do love the pattern on the clothes – so pretty and girly x x

    • Nell
      Author
      August 1, 2016 / 7:48 pm

      Yes, my girl does love her girly outfits at the moment!

  6. July 27, 2016 / 5:48 pm

    I adore her coat and matching wellies – I always forget about JoJo for clothes

    • Nell
      Author
      August 1, 2016 / 7:49 pm

      They only go up to age 6, but the kids’ stuff is really good quality and a little bit different.

  7. July 31, 2016 / 7:26 pm

    What gorgeous wellies! I love JoJo Maman BeBe too!

  8. August 1, 2016 / 12:30 pm

    Such a pretty coat and matching wellies too!

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