Ethical swimwear: adults’ and kids’ swimwear from Maru

Maru South Beach swimsuit

In our house, we welcome hand-me-downs, and try to wear clothing for as long as possible. But sometimes I can’t avoid buying new clothes, so I’m always on the lookout for ethical fashion brands. Ethical swimwear in particular, as it’s hard to get away with wearing the same swimsuit for ten years. We’d already tried out Maru swimwear, and were big fans of their exciting designs and ethical ethos. So when the swimwear brand asked us to review fashion swimsuits from their new range, we were happy to find out more.

Maru sent me the items in this piece. I may earn commission from some of the brands, or receive samples for editorial purposes, but I never allow this to influence my opinions, which are formed from real-world testing. This revenue helps to fund my writing on this website.

Ethical swimwear: Maru Black Pack Collection

Maru recently launched their Black Pack Collection. Their black swimsuits come in four different designs, and they’re all made with polyamide from recycled plastic bottles, fishnets and post-consumer waste like carpets.

Maru Shadow Black Mojito swimsuit

I tried out the Black and Mojito Shadow swimsuit. The medium leg height was flattering, and the straps sat firmly on my shoulders, without pinching. Mojito green piping ran around the neck of the swimsuit, and round to the ‘v’ shape at the back.

Maru Shadow Mojito/Black Swimsuit

Small patches of partially see-through mesh on the straps, and at the side of this swimsuit, added a bit of interest. Maru’s Panther swimsuits have more mesh, across the middle. As well as mojito green, the suits come in pink. My swimsuit feels like a solid investment piece, which will withstand barrelling up and down lengths of the local pool. It also looks flattering and elegant.

UV swimwear

The fabric on the Black Pack swimsuits gives UPF 50+ protection, and is chlorine resistent. Best of all, though, 100% of profits from the sale of the Black Pack collection goes to the SEA LIFE Trust, which works across the world to help endangered marine wildlife.

Childrens swimwear by Maru

Although Maru’s kids’ swimwear isn’t made with ECONYL® regenerated Nylon yarn yet, like the Black Pack range, it’s the company’s goal to have recycled swimwear across all their ranges by 2020. In the meantime, all their swimsuits are printed digitally. This ecological printing method is designed to reduce water and waste.

We loved the bright colours and eye-catching designs of Maru’s children’s ranges. My daughter’s favourite was the South Beach swimsuit. It’s foil printed, with real sparkles across the front and back.

Maru South Beach Swimsuit

My daughter loved the pretty design. On her, the suit sat a little lower on the chest than on the model’s. But the straps are strong even though they’re slender. My daughter’s Farfalle Maru swimsuit from last year is the same cut as the South Beach, and the straps are still going strong. The South Beach swimsuit is front lined, so it doesn’t become see-through when wet.

Maru South Beach swimsuit

Several designs caught my son’s eye. He was drawn by the funky Gothic Jammers, which featured a skull, the Street Art Jammer, but finally settled on the Odyssey Jammers.

Maru Odyssey Jammers

My son does a lot of swimming at school, so these streamlined, ‘second skin’ Jammers are much better than boxers, which tend to flap around his legs and slow him down. And they’re not as revealing as swim briefs. A waist drawstring stops the jammers from sliding down, and silicone leg grippers prevent any riding up.

Maru Odyssey Jammers

My son loved the water-based design of the Odyssey Jammers. Both they and my daughter’s South Beach swimsuit are clorine resistent, and give UV protection of 50+.  Now all we need is a little more sunshine, to put them to the test!

Maru Odyssey Jammers

What are your favourite ethical clothing brands?


  • Plutonium Sox
    June 19, 2019 at 10:52 am

    Oh that’s fab, I love that more swimwear brands are doing this now because you’re right, it’s the one thing you do need to buy new and can’t wear for years and years. I generally make a point of buying clothing from charity shops instead of new but it’s definitely not possible with swimwear. The costumes look great.

    • Nell
      June 25, 2019 at 11:36 am

      They’re really nice. I’m a fan of charity shops, too – we have some great ones here in London.

  • Steph Curtis
    July 1, 2019 at 10:20 am

    They look great. I’d love to work with a company like this though in terms of design – our autistic girl with sensory issues really struggles with thin straps and straps which can get twisted, so plain suits are much better for her. Off to check out the whole range now!

    • Nell
      July 9, 2019 at 12:07 pm

      I hope you saw something you liked. As well as the strappy suits, they also do suits with sleeves and shorts, all in one. Perhaps those might work better for your daughter?


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