Snuggling with The White Company at the Electric Cinema, London

White Company

In years to come, when people ask Gwen about her very first trip to the cinema, she’s unlikely to remember it. After all, she’s only two-and-a-half. BUT, as far as first experiences go, you’d have to try pretty hard to beat Gwen’s debut at the flicks.

We were lucky enough to have been invited by The White Company to a private screening of Frozen, at the Electric Cinema, in Notting Hill, London.

Electric Cinema

This was also my own first time at this particular cinema, which is on the other side of town from us. It opened its doors to the public all the way back in 1911, and carried on showing films throughout WWII (with refunds given if the air-raid siren sounded, and they had to evacuate the building). The interior reflects an old-school charm, with a colour scheme of gilt accompanied by a stately red. Evry filmgoers reclines in comfort; the cinema is furnished with cosy armchairs, footstools and table lamps.

Electric Cinema

Electric Cinema seat, with a cushion from the White Company’s ‘Knights of the Round Table’ range

And – much to our excitement, when we arrived early and had the pick of all the seats – the front row is made up of….KING-SIZED BEDS. (In fact, they might have been even bigger than King size. You could certainly fit two adults and two children onto one, with room to spare….)

White Company

Cinema seat/bed, with bedding from the White Company’s ‘London’ range

The cinema was dressed with quilts, cushions and soft toys from the White Company’s children’s bedding ranges, including their new Autumn collection. This features four themes: Knights of the Round Table (applique medieval-inspired motifs); English Garden (embroidered, vintage-style detailed floral prints – this one’s my own personal favourite); Safari (animal motifs, aimed at babies and younger children); and the set that Gwen plumped for when we were picking out our bed, Circus (featuring bright colours and hand-placed animals).

Electric Cinema

We were treated to popcorn (or ‘potcorn’, as Gwen charmingly put it) and drinks before settling down to watch the film. And, as far as first cinematic experiences go, this was a fine one for our youngest. She’s watched Frozen at home already, and although she’s not quite old enough to stay rapt throughout a whole film, it’s one of her favourites.

White Company

Excitement mounts as the curtains open….

I LOVED snuggling up with her on the bed. The White Company quilts added an extra touch of fun to the whole experience. I’m hoping that Gwen doesn’t expect beds every time we go to the cinema, and she was a tad confused by them: at one point she popped her head up off my chest and said ‘but why are we sleeping, Mummy? It’s the daytime!’ Towards the end, she became more fascinated by the ladies room, with its scented handcream, than the film. After a half-hour spent traipsing backwards and forwards to the toilet, the film ended, and Gwen wailed ‘but now I’ve MISSED FROZEN!’

All was put right, however, by a stage invasion led by a dozen or so children, who stormed the area in front of the screen after the close of the film; danced around for a couple of minutes; then were ushered off by worried-looking cinema staff. Gwen (just about the smallest of the bunch) perked up at that little bit of mischievous merriment.

It was lovely to run into a few of my blogging compadres: Vanessa (the elegant hostess – thanks for inviting us!), Sophie, Helen and Uju. And, if you were there and I didn’t spot you (or if I did see you – and said hello but haven’t mentioned you here), apologies. Bloggers and their avatars don’t always look the same in the light of day (or glowy fringed lamps). But I’m sure we’ll meet again, some sunny day…..

Disclosure: we were invited to a private screening of Frozen at the Electric Cinema by The White Company, and were given a small bag of samples afterwards. All views expressed here are my own.

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31 Comments

  1. October 6, 2014 / 7:08 am

    sounds like you had a great day. The products are lovely, the cushions are my favourite, I will have to check out their websites x

  2. October 6, 2014 / 7:20 am

    What a lovely experience! It looks really gorgeous inside and of course she got to see Frozen (well some of it lol)

  3. October 6, 2014 / 7:50 am

    Wow! This looks like an amazing experience. What a stunning cinema x

  4. October 6, 2014 / 8:32 am

    It was lovely to see you too – Gwen was so well behaved! I didn’t dare bring our nearly 2 year old as she would have been wailing I think! What a great first cinema experience ๐Ÿ™‚ x

    • October 6, 2014 / 7:47 pm

      It certainly was! I think Gwen was overwhelmed into good behaviour…at least, until she joined in with the stage-storming episode…

  5. October 6, 2014 / 9:04 am

    Ooh you got a bed! Lovely to see you, albeit briefly – she looks so happy in that picture ๐Ÿ™‚

    • October 6, 2014 / 7:47 pm

      Yes, we were very lucky. I’m still excited about that bed now!

  6. October 6, 2014 / 9:28 am

    It sounds as though you had a fantastic time, what a beautiful cinema too x

  7. October 6, 2014 / 9:54 am

    wow that cinema looks amazing! The cushions are so cute too! Although I think I would fall asleep on the bed lol! x

    • October 6, 2014 / 7:47 pm

      I almost did! ๐Ÿ˜‰

  8. October 6, 2014 / 10:46 am

    Oh my, this cinema has the most comfortable seating in the world! And the circus cushion is way too cute!

  9. October 6, 2014 / 11:56 am

    Oh that looks like an ace way to see Frozen and what a great way to share this seasons products too.

    • October 6, 2014 / 7:48 pm

      It really was unique. A lovely idea.

  10. October 6, 2014 / 2:19 pm

    Great timing! Snuggle season has certainly arrived today…

    • October 6, 2014 / 7:48 pm

      Brrrr yes it has indeed!

  11. October 6, 2014 / 2:50 pm

    beautiful and I adore their products as well x

  12. October 6, 2014 / 4:13 pm

    It sounds like a wonderful event. What a beautiful cinema with the added bonus of beautiful bedding.

  13. October 6, 2014 / 8:22 pm

    Oh wow- what luxury when going to see a movie!!

  14. October 6, 2014 / 8:43 pm

    What a lovely way to watch her first film in cinema! Wish more cinemas looked and felt like that. I would go more often, for sure x Btw, am with you about matching avatars to real-life bloggers. Am rubbish at it ๐Ÿ™‚

  15. October 6, 2014 / 10:27 pm

    What a lovely experience at such a fabulous cinema. There may have been a chance of me falling asleep though with beds at a cinema!

  16. October 7, 2014 / 1:04 pm

    Ooh, I love the White Company and Frozen. And lounging around on a bed to watch the movie sounds idyllic.

  17. October 7, 2014 / 7:47 pm

    What an amazing experience to have! A bed in a cinema and to see Frozen too! What a lucky girl! x

  18. October 8, 2014 / 7:09 am

    Oh wow, I wish our cinema had big comfy chairs and beds! It looks like an amazing place ๐Ÿ™‚

  19. October 8, 2014 / 10:33 am

    what a great first trip to the cinema!

  20. October 8, 2014 / 1:08 pm

    What a cool looking cinema – I love that it’s got such a long history. And the London quilt is gorgeous.

  21. October 9, 2014 / 5:19 pm

    That looks so comfy, great you had a good time. Thanks for sharing x

  22. October 9, 2014 / 6:45 pm

    Looks like you had a great time! I would love to be there too, snuggled in one of those lovely huge beds with The White Company stuff ๐Ÿ˜€

  23. October 10, 2014 / 9:08 am

    so cute! I saw a few pics of this on my IG feed so interesting to see what it was like! xx

  24. October 11, 2014 / 7:14 am

    Sounds like a wonderful day out – Eliza would have been one of the ones storming the stage lol

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